Parmigiano Reggiano Night is a yearly global dinner gathering thousands of people together to enjoy a meal featuring Parmigiano Reggiano® cheese. This year marks the third edition of this event, which began in 2012 as a way to thank supporters after earthquakes destroyed many production facilities in Italy.
The title of this edition is DINNER TOGETHER. Friends and family are invited to rediscover the pleasure of creating and strengthening relationships during a dinner shared around the world on the evening of October 25th.
At the heart of Parmigiano Reggiano Night 2014 is a humorous social awareness campaign. It asks you to commit to saving the pleasures of being together from extinction and to embrace the slogan #dinnertogether.
When you join Parmigiano Reggiano Night you will be asked to identify with one of four themes via a free app which will go live on October 6, 2014. Here are the selections:
NO MORE BAD NEWS: Do you have some really good news and can’t wait to share it with your friends and loved ones? Then plan a dinner at which you’ll announce a new project you’re planning, a marriage proposal, a pregnancy, a promotion…
NO MORE BOREDOM: Do you have so much energy that you want to show off your talent and ask your friends to do the same? Then plan a dinner during which each guest has 5 minutes for a performance: a song and/or dance, a skit, a comedy routine…
NO MORE RUSHING: Do you have lifelong friends with whom you’ve shared a thousand important moments? If memories of the past are an important part of your life, then plan a dinner with the people you hold dear and dedicate it to a revival of the past.
NO MORE EXCLUSION: If you are aware of the importance of spending time with those you love, then support this theme and enlarge your circle of friends by planning a dinner with your old pals, but also invite someone you don’t know, or somehow you’ve just seen around.
When you access the event’s app, you will see a powerful video that decries the current state of human relationships and shows the advantages of becoming a part of Parmigiano Reggiano Night to rediscover the pleasure of spending time together.
The app will also help you plan your dinner: choosing a time, place, and a recipe featuring Parmigiano Reggiano. You can also use the app to invite your friends to the dinner and track who accepts or declines the invitation. For yet more fun, the app will let you download printable theme items you can personalise and give to your guests.
You will be encouraged to share photos of your Parmigiano Regiano Night with other participants around the world.
Thanks to social media global tables, surrounded by friends and family, will be united by Parmigiano Reggiano Night, an opportunity for the world to sit down together and enjoy a delicious meal with those most dear to them.